Who we are
This website is operated by Darts Knight Ltd (“we”, “us”, “our”).
Our registered address is: 27 Station Lane, Hornchurch, Essex RM12 6JL
Contact email: info@dartsknight.co.uk
We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What Information We Collect
We may collect and process the following personal data:
- Identity Data: Name, username
- Contact Data: Billing address, delivery address, email address, phone number
- Financial Data: Payment details (processed securely via third-party providers – we do not store full card details)
- Transaction Data: Details of purchases and orders
- Technical Data: IP address, browser type, device info
- Usage Data: How you use our website
- Marketing Data: Preferences for receiving marketing communications
How We Use Your Information
We use your data to:
- Process and deliver your orders
- Manage payments and refunds
- Communicate with you about your orders
- Improve our website and customer experience
- Send marketing communications (only if you have opted in)
- Comply with legal obligations
Legal Basis for Processing
We rely on the following lawful bases:
- Contract: To fulfil your order
- Legal obligation: For accounting and tax requirements
- Legitimate interests: To improve our services
- Consent: For marketing emails
Sharing Your Data
We may share your data with:
- Payment processors (e.g. Stripe, PayPal)
- Delivery companies (e.g. Royal Mail, couriers)
- IT and website service providers
We require all third parties to respect your data and keep it secure.
Data Retention
We retain your personal data only as long as necessary, including:
- Order data: up to 6 years (for tax purposes)
- Marketing data: until you unsubscribe
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Restrict processing
- Data portability
- Withdraw consent (for marketing at any time)
To exercise your rights, contact us at info@dartsknight.co.uk
Cookies
We use cookies to improve your browsing experience.
You can control cookie preferences through your browser settings.
https://dartsknight.co.uk/cookie-policy/
Data Security
We implement appropriate security measures to protect your data from unauthorised access, loss, or misuse.
Third-Party Links
Our website may contain links to other websites. We are not responsible for their privacy practices.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us